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Andrea Gillus
Chief Financial Officer
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The Konspicuous Foundation was founded to empower individuals, families and businesses through education and access to resources. The organization is dedicated to promoting financial literacy, supporting entrepreneurship, and advancing social justice to create a more equitable world.
“Financial education and literacy are more than just math; it's about mastering your money instead of becoming a slave to it.”
The Origin of "Being Konspicuous"
The Konspicuous concept was born on November 22, 1986, on the campus of Tennessee State University (TSU) in Nashville, TN. During a football game against Alabama A&M University, the Alpha Theta Chapter of Kappa Alpha Psi Fraternity, Inc. introduced its newest and long-awaited inductees—29 distinguished young men—to the TSU campus.
Wearing distinctive crimson sport coats, their presence and the celebration surrounding them captured the attention of the entire stadium. This defining moment inspired the name Konspicuous 29—a word that embodies standing out, attracting notice, and making an impact. The spelling, with a K instead of a C, was intentionally chosen to make the word itself bold and unique—a reflection of the very essence of being Konspicuous.
Since that day, Konspicuous 29 has lived up to its name, constantly challenging the ordinary, embracing distinction, and striving for excellence. We continue to ask ourselves in all endeavors:
"Was it Konspicuous?"
Konspicuous Foundation: Empowering Others to Stand Out
Konspicuous Foundation was created to extend the meaning of Konspicuous beyond individuals—applying it to families, businesses, and communities. Our mission is to empower people through financial education, entrepreneurship, and wealth-building opportunities, helping them to Be Konspicuous in their pursuit of financial independence and success.
We believe that everyone has the potential to boldly stand out, make an impact, and leave a lasting legacy—and through our programs, mentorship, and resources, we help them do just that.
What Does "Konspicuous" Mean?
Konspicuous (Kuhn-spik-yoo-uhs) means:
"Attracting notice or attention; boldly standing out."
Spelled with a K instead of a C, the word itself symbolizes uniqueness, distinction, and the power of being seen. It reflects our commitment to challenging the status quo, breaking barriers, and standing out in meaningful ways.Through Konspicuous Foundation, we are building a future where individuals and families boldly step into financial empowerment, entrepreneurship, and generational success—always asking the question:
"Was it Konspicuous?"
Below are the new 5 Core Values represented by the Star of the Konspicuous Foundation logo.
We believe financial knowledge is power.
📌 Why It Matters: When people are financially empowered, they can make informed decisions and create lasting change.
We believe in thinking differently to create economic opportunities.
📌 Why It Matters: Innovative thinking leads to new paths for wealth creation and sustainable financial growth.
We believe in building generational wealth.
📌 Why It Matters: Financial success isn’t just about today—it’s about creating a legacy that benefits future generations.
We believe that financial success is stronger when we lift others up.
📌 Why It Matters: A financially educated community is a thriving community—stronger individuals lead to stronger families and neighborhoods.
We believe in financial literacy with purpose and responsibility.
📌 Why It Matters: Financial decisions impact not just individuals, but entire families and communities—integrity ensures long-term stability.
1️⃣ Build Multi-Generational Wealth (Multi Gen Legacy Builders)
2️⃣ Empower Young Entrepreneurs (Next Gen Business Accelerator & Grant)
3️⃣ Strengthen Financial Literacy for First-Generation Professionals (First Gen Finance & Scholarships)
4️⃣ Increase Financial Access & Equity
5️⃣ Foster Financial & Business Education Through Community Engagement
✔️ Develop & Deliver Tailored Financial Education
✔️ Expand Entrepreneurship Support & Business Development
✔️ Facilitate Homeownership & Real Estate Education
✔️ Build a Strong Network of Mentors & Financial Experts
✔️ Enhance Digital & In-Person Financial Literacy Access
Entrepreneur
Your “good old days” are still ahead of you, may you have many of them.”
Executive Director
"There is always something you can do to make a difference"
Volunteer
“You have not lived today until you have done something for someone who can never repay you.”
Volunteer
“You have not lived today until you have done something for someone who can never repay you.”
Project Leader
Your “good old days” are still ahead of you, may you have many of them.”
Partner
Business Owner & Manager, Arrichion Hot Yoga & Circuit Training
Chief Financial Officer
Winston-Salem/Forsyth County Schools
Project Leader
“When we give cheerfully and accept gratefully, everyone is blessed.”
